7 THINGS TO DO WHEN BUSINESS IS SLOW
I remember the days where I was struggling to get any traction in my photography business, having one 1-2 photoshoots per week (if that) and I was desperately hoping my clients would share my work with all their friends and then their friends would hire me and I would become an overnight success!
Yeah, that definitely was not the case. I wanted my business to grow more than anything but I had no idea how to "work" when my photoshoot calendar was totally empty. I spent a lot of time waiting and waiting for clients to reach out and then I would book them, do the shoot, and then wait some more. It was this never ending cycle that left me feeling totally stagnant.
And then even once my business started to take off I found myself in a similar situation all over again. As a wedding photographer the months between November and February tend to be the slowest part of my year. And while I make sure I take plenty of time to rest and prepare for the next wedding season, I found myself struggling to stay busy. And not only that, but I never knew what to do as a photographer to move the needle forward in my business if I was not out taking photos.
If you are in the same kind of profession as I am where you have off seasons, or even if you are just slow in business because you are just starting out, I have pulled together my favorite ways to keep pushing on even when my inbox is empty.
1. Write blog posts
Guess what? You are reading one right now! Blogging is such a good way to boost your SEO on your website and provide helpful content for potential clients. If you are a wedding photographer like me, you can create posts that provide wedding day inspiration, tell the stories of past clients, offer tips and tricks to future brides, and more! Your blog posts do not have to be crazy long, and they do not have to sound super robotic or "professional". Think of you blog as an online journal where you share stories and insights and juicy content for the people you want to serve most.
2. Schedule out social media posts
If you have ever found yourself panicking because you forgot to post on all your social media's today but you have no time to think of a good caption or what to even post about, then you need to start scheduling out your posts. Did you know that many social media platforms allow you to write out posts ahead of time and then assign dates and times to them? So basically you could dedicate an entire day to writing up a bunch of facebook posts, schedule them all out, and then never even think about it until it's time to do it again. Most of my content is planned out a month in advance, which is super convenient because I don't have to think about what to say or when to say it in the spur of a moment. It's already done, so I can work on other things.
3. Work on client experience
Off season is always a great time to reflect on your current experience, what you offer, and how you can improve to take things to the next level. What worked? What didn't? Ask your previous clients for reviews so that you can get their thoughts on the matter, and get a solid foundation set up so that once busy season picks back up, you are clear on what those expectations will be.
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4. Take an online course
There is no such thing as too much knowledge, ya feel? So instead of wasting the days away binge watching a Netflix show, take an online course or hire a mentor/business coach who will up-level your business for the next year. I usually take at least 1 online course per year and there are so many of them out there for literally anything. Do a little research to see what educator you resonate with the most and invest in yourself & business!
5. Get re-inspired
I know for me, once wedding season ends, I tend to feel super drained and lack in creativity/motivation for even picking up my camera, which is why I love taking my slow season time to set up styled shoots, free shoots with my friends where we just mess around, or try something totally new and interesting. It is super awesome to have full creative control and create content that sets your heart on fire. Plus it's really good to use for branding purposes to attract your idea clients!
6. Set new goals for the future
Slow season is a great time to think about your business and where you want it to go. What does your dream life look like? How could you make it happen? Take some time to daydream about it and then write down actual steps to getting there. Even if it's only little baby step everyday it's progress! I personally have a journal that I write in daily to keep myself on track.
Oh yeah, this is my favorite tip by far! Rest is super important to maintain your creativity and your sanity. If you just finished a super busy season of work, reward yourself with some time off! Take a vacation, or even just treat yourself to a spa day. Never ever feel guilty for choosing to take care of yourself, because when you do you will naturally take better care of your clients. plus you will just feel way better overall. Get that alone time girl, you deserve it!
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