HOW TO SELL WITHOUT BEING SLEAZY
If the idea of selling freaks you out because you think of that creepy car salesman or that person in the clothing store hovering over you the whole time because they work on commission and they will do literally anything it takes to make you buy something from them... then keep on reading because honey, this is for you.
We have all been there. Swiping our credit card or handing over cash out of fear, pressure or guilt because sales can really do that to us. I would be willing to bet that at some time or another, you have been burned by a cheesy sales person at least once in your life. Like those darn girl scouts that knock on your door… like how the heck do you say no to them when they are staring up at you with those big brown eyes??
That whole “BUT WAIT there’s more!” infomercial pops into your head and all you can think about is “ I do not want to be that person when it comes to my business”. I do not want to annoy people or push people away by being way too "sales-y". I feel you. And I have 100% been there multiple times since starting my business. But what I have come to realize is that sales is really just a mindset thing. It does not have to be awkward or weird or feel like you are scamming someone. In fact, it should feel like quite the opposite.
Here’s the punchline - sales are not a bad thing, they do not have to be scary or sleazy. In fact, Sales are pretty amazing, after all you kinda need them in order to make money to well, ya know, pay your bills??
With that being said, I am going to walk you through 3 tips for moving forward in your business and how to BOLDLY sell your product or service without feeling weird about it. We are also going to be diving into knowing your worth & pricing because these two things totally go together.
Ready for it? Let's jump in.
1. YOU ARE HELPING SOMEONE, BY CREATING A SOLUTION TO THEIR PROBLEMS. NOT JUST SELLING SOMETHING TO THEM
Whatever it is that you sell or whatever you do, it needs to be creating a solution for someone's problems or pain points. I want you to think about the last time you tried a product that totally helped fix an issue for you in your own life.
Maybe you were struggling with dry and brittle hair and for the life of you could not get your hair in better shape, but then you tried this miracle shampoo that changed your friggin’ life and now you had to tell everyone else about it.
Do you realize that when you tell your friends about something you love, you are selling it? You legit just sold that shampoo by explaining to everyone how it worked for you, what your problem was, how it fixed it, and now you are never going back.
You would spend your money on that product over and over again because you had a want or a need and that product FILLED that gap. Think about your ideal client or customer. What kind of problems do they have, and how do you fill that gap for them? BUILD A SOLUTION.
Another thing to keep in mind is that people more often than not, act on their wants, more so than their needs. As a business owner it is our job to give the people what they want, while also implementing what they need in order to give them their desired results.
2. BELIEVE THAT WHAT YOU ARE SELLING IS LIFE CHANGING
You need to understand that what you offer is not ripping people off.
However, if it feels like it is, I want you to ask yourself why??? ARE YOU in fact ripping people off? Or do you just feel like asking for money is a scary thing?? If you are ripping someone off, then get off this page and go back to the drawing board because that's clearly the biggest issue at hand right now.
You need to believe in your products before anyone else does. Maybe you don’t want to annoy someone by sharing about what it is you do too much so you just never talk about it, or ask people to buy from you out of fear of coming off like too much. But this mentality is so backwards. We need to have confidence in what we are selling otherwise no one else will.
How do we get confidence in what we are selling?
By investing in education, courses, mentor sessions, practice a lot, take some risks, fail, succeed, rinse & repeat.
Think about this:
If a bakery has a sign outside that says “we are working on trying to have the best cakes ever, hopefully it happens in the near future….” you probably wouldn’t buy a cake from them because they do not seem confident in their cakes.
But if another bakery has a sign that says “OUR CAKES ARE THE BEST CAKES YOU WILL EVER EAT IN YOUR LIFE” then you are probably going to purchase a cake from them because they made a confident statement and are bold in how they are promoting it.
They believe in themselves and you need to also!
TIP 3: VALUE YOUR OWN TIME AND WORTH
When it comes to charging people money you have to know what you are worth. Your time is important. Time is money. When you say yes to one thing, you are saying no to something else and that could be your family, your friends, or a hobby you love to do.
You have something of value to bring to the table, and if you are confident that what you sell does in fact change lives, then you need to price yourself accordingly.
Don’t just pull random numbers out of your butt, think about what you need to make a month to survive, and then think about how much your time is worth to you. THAT is the key to pricing yourself and your business.
For photographers we tend to think “oh I just made $200 bucks for a 1 hour photoshoot! Cool!” but you don’t consider the time it took to drive there, do the shoot, then drive back, now you are spending probably 2 hours editing or more, and so on. Pretty soon that $200 doesn’t seem like much for all the time you have put into this client.
Know your worth, and own it!